Thanks to Clifford Crain for supplying this 1978 price list. There are a few surprises here! It seems that
Olds had agressively lowered prices by 1978 (in inflation-adusted dollars) in order to try to compete. (compare to
the 1967 price list and the
1973 price list. Keep in mind that inflation
went up 89% between January 1967 and January 1978, yet some prices actually dropped during that time.
For example, the Custom modeltrumpet dropped from $675 to $550. Adjusting for inflation, the 1978 price is a
discount of 67% off the 1967 price!|
The company closed in the following year, so this pricing strategy was obviously not successful.
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